CAUTION

Caution is a design firm created by myself and Keenan Alexander. The goal was to create a realistic design company - with proposals, rates, stationary, and deliverables. Caution stems from our heritage , I'm Asian American and Keenan is African American, therefore we started with the colors black and yellow - representing ourselves as stereotypes. The concept we strive to convey in the branding, as well as what the firm would create for clients, is a provocative and edgy vibe that demands attention. The aesthetic behind the brand is risky, unique, and bold. The materials we created were a complete stationery program, in-house worksheets, company brochure, website mock-up, and deliverables in the form of a NYE party invitation and 'hangover' kit. We used our differences and strengths to create a design firm that truly represents who we are as individuals and artists.

*website photos courtesy of Domani Studios, Mother Design and Bemis Balkind.